articles

For the Results-Driven Marketer in You

Food Labeling

Urgent: New Canadian Front-of-Package Food Labeling Regulations

Mandatory on Jan 1, 2026, Canada’s new Front-of-Package (FOP) symbol must be displayed on prepackaged foods exceeding specific thresholds for saturated fat, sugars, or sodium. This article breaks down the essential steps to keep your business ahead of the curve.

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Case Studies

Designing a Canadian-Compliant Food Packaging: Olivia’s Croutons Case Study

Vermont Company Olivia’s Croutons contacted us because they were gearing up to export to Canada. They mandated us to develop and design their bilingual Canadian-compliant [...]

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26 Tips: How to Be Successful Selling Specialty Food at Christmas Festivals

Here are 26 tips on how to be successful in selling specialty food at Christmas festivals: how to choose the right festivals, the right products [...]

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33 Marketing & Sales Lessons Learned From Running My Food Online Shop

Why Have a Food Online Shop? Which E-Commerce Platform Should You Choose? How to Design Your Online Shop? How to Maximize its Performance? How to [...]

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9 Marketing Lessons Learned from a Sweepstake Campaign

In 2017, we developed a marketing campaign of three sweepstakes to increase awareness of our products, Cheese Companions, as well as increase email subscribers and [...]

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Selling Food Online

Food Labeling

Urgent: New Canadian Front-of-Package Food Labeling Regulations

Mandatory on Jan 1, 2026, Canada’s new Front-of-Package (FOP) symbol must be displayed on prepackaged foods exceeding specific thresholds for saturated fat, sugars, or sodium. [...]

Read More
Food Labels: Differences Between U.S. & Canada – Nutrition Facts Table, Ingredients, etc. – 2025 Updates

2025 Updates: There are differences between the U.S. and Canada food labels. There are important to know if you want to export your food product [...]

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Designing a Canadian-Compliant Food Packaging: Olivia’s Croutons Case Study

Vermont Company Olivia’s Croutons contacted us because they were gearing up to export to Canada. They mandated us to develop and design their bilingual Canadian-compliant [...]

Read More
Food Labeling: Differences Between U.S. and Canada Labels and Nutrition Tables – 2016 Regulations

2016 Regulations: There are differences between the U.S. and Canada food labels. There are important to know if you want to export your food product [...]

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Specialty Food Marketing

Shipping Perishables & Fresh Food: The Data, Studies, Packaging Suggestions & Costs

Which temperature does your package reach during shipping? Which packaging should you use to ship temperature-sensitive products, perishables, and fresh food? How will you ensure [...]

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How to Manage Shipping for Your Food Online Shop

How do you manage shipping for your food online store: how do you set it up in your shop, and which business decisions you have [...]

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26 Tips: How to Be Successful Selling Specialty Food at Christmas Festivals

Here are 26 tips on how to be successful in selling specialty food at Christmas festivals: how to choose the right festivals, the right products [...]

Read More
33 Marketing & Sales Lessons Learned From Running My Food Online Shop

Why Have a Food Online Shop? Which E-Commerce Platform Should You Choose? How to Design Your Online Shop? How to Maximize its Performance? How to [...]

Read More