This blog is about sharing our marketing lessons with other small food businesses, in a spirit of helping each other. Here are what we learned from our 1st giveaway.
If you own a small food business, you’re probably overwhelmed and intimidated by the quality of food photography you see on social media, and you’re probably thinking that you just don’t have the time to become an expert photographer. On the other end, you realize how crucial it is to get noticed and have impact with your photography.
You’ve decided to exhibit at the Fancy Food Show, it is a major expense for your small food business and you want to do everything possible to make it successful.
Here are 17 tips we gathered from exhibitors, consultants, the Specialty Food Association, and our own experience in several industries, on how to maximize your presence at the show.
Like any small food business, I am asking myself the question. The Fancy Food Show is such a HUGE thing that you may be thinking that it is the sure way to be discovered by a large number of retailers and distributors. But when is it the right time?
After a slow start during last week-end, this week was a week full of surprises with this marketing initiative!
Last week we talked about our upcoming giveaway tactic for our Cheese Companions. Well, here are the preliminary results.
This week, we’ve grown by leaps and bounds… in developing programs which should help us grow our list of prospect customers. Exciting stuff!
I recently read a fascinating book The Tastemakers: Why We’re Crazy for Cupcakes but Fed Up with Fondue, a fascinating book about recent food trends.
Everyone knows that people love free stuff and you can get them to give their email (or “like” you on social media) if you give them something for free. The truth is that it is not about free stuff, it is all about customer engagement.
“Goal-digging dream-chaser you!” That’s the way Jenna calls her listeners as she invites them to listen to her next podcast. Isn’t it already inspiring and energizing? Yesterday I listened to the Jenna Kutcher’s first 8 podcasts. They were both inspiring and energizing.