There are differences between the U.S. and Canada food labels. There are important to know if you want to export your food product to Canada or to the USA.
Specialty Food Marketing
How do small businesses market their specialty food? We bring our experience and share marketing insights and tips on the lessons we learned.
19
Jun
Jun
Which temperature does your package reach during shipping? Which packaging should you use to ship temperature-sensitive products, perishables, and fresh food? How will you ensure that your perishables arrive at their destination still fresh and unspoiled? What is the best shipping option for perishables? Who is the best shipper? What are the costs of shipping perishables?
14
Jun
Jun
How do you manage shipping for your food online store: how do you set it up in your shop, and which business decisions you have to make.
09
Jun
Jun
Here are 26 tips on how to be successful in selling specialty food at Christmas festivals: how to choose the right festivals, the right products and present your company in its “best light.”
09
Jun
Jun
Why Have a Food Online Shop? Which E-Commerce Platform Should You Choose? How to Design Your Online Shop? How to Maximize its Performance? How to Select Products and Set Prices? How to Track Sales Performance? How to Get More Traffic and Get More Sales?
05
Jun
Jun
We managed a small food business for 3 years. Part 2 covers marketing online, offline, and distribution: 28 lessons learned and factors for success.
01
Jun
Jun
We managed a small food business for 3 years. Part 1 covers the pre-launch phase: research, product development & financing: 31 lessons learned and factors for success.
27
May
May
In 2017, we developed a marketing campaign of three sweepstakes to increase awareness of our products, Cheese Companions, as well as increase email subscribers and social media followers.
23
Jul
Jul
In 2018, we got involved in an exciting endeavor and discovery: the exploration of ingredients from the boreal and arctic regions, particularly ingredients from the forest, and of the fine foods products that are made with such ingredients, both in northern Quebec and in Norway.
14
Apr
Apr
You’ve decided to exhibit at the Fancy Food Show, it is a major expense for your small food business and you want to do everything possible to make it successful.
Here are 17 tips we gathered from exhibitors, consultants, the Specialty Food Association, and our own experience in several industries, on how to maximize your presence at the show.
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