Who We Are

Christine Hélary (Sawyer), MBA, Owner

Christine Hélary SawyerI founded Strateege in 2003.

With more than 30 years of experience in marketing & communications with large and small businesses, I am known as a strategic (and critical) thinker, and someone with a passion for creativity.

In 2015, I added an exciting dimension to what I do and who I am. I launched a line of cheese pairings called Cheese Companions, which brought me experiences in developing, manufacturing, marketing and selling fine foods in the US. My company was also registered with the FDA, and I developed the necessary expertise regarding all FDA labeling and food safety regulations. Cheese Companions were sold throughout New England as well as in San Francisco (direct distribution) and on our online store.

Expanding on that experience, we were mandated for several bilingual Canadian food labeling projects in 2018 for US companies who were expanding into Canada. And I also conducted a competitors’ research project in Norway, for Quebec companies, on fine food products using wild berries, herbs and trees, indigenous to arctic and sub-arctic climates.

On a personal note, I was born and raised in France, I lived for 25 years in Montreal, Quebec and 7 months in China, 9 years in Vermont, USA, and after one year in France, I spend long summers in Brittany and the rest of my time in Montreal. I love my native Brittany, old maps, food (of course), blogging… and being snowed in, so that I can enjoy the coziness of a welcoming home without having to go anywhere!

For more information, here is my complete resume (pdf).

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